Most people who use Facebook check in every day. Some of them check in multiple times per day. If you’re any of my friends and family, you pretty much spend all day on it with the occasional work break. What the heck is with all this candy crushing?
And it’s that reason why, unlike Twitter, you have less opportunity to fling posts at a wall and see what sticks. Because the people who do see your posts are more likely to see all of your posts, so you can’t be posting 20 times per day.Read More
I was at a mixer for entrepreneurs and small business owners recently and I was asked a question that I still hear these days, “Do I have to have a Facebook page?” I told them what I always tell late adopters to social media. Yes, you do, but I think you’ll find that it’s a powerful and worthwhile part of your marketing strategy.
The next question, predictably, is, “Okay, fine, how do I do it fast?”
I propose that you can do Facebook well in one to two hours per week.Read More
According to a new scorecard from SurePayroll Small Business Index, 72% of small businesses have grown in the last year and more than 60% of them say using new technology (cough, Swipely, cough) has really helped them grow their small businesses.
“Technology is enabling them to be more productive and allowing them to grow revenues without having to add employees,” says Michael Alter, chief executive and president of SurePayroll.
In the last 18 months, small businesses have learned how to better their websites, communicate with customers online, use new business tools (payment processing, payroll, expense reporting software, etc.) that takes less time away from generating revenue.Read More
There are a few things I do pretty much every day. I eat, bathe, check my email, walk my dog and work. There are probably things you do every day too. Yours might be different. Maybe you paint your nails a new color every day, or you get a coffee every morning. Maybe you have a daily wine habit. It’s cool, nobody’s judging you here.
My point is that everybody does things a little different, but our commonality is that there are things in our lives that we do every day out of necessity and out of habit.Read More
Your grammy, your aunty, your momma, your mammy—these days it seems everybody says your small business should have a Facebook page. I can hear you now. I’ve heard you. At chamber meetings and cocktail parties, networking luncheons and across the counter, you’ve said, “Yah, but , do I have to? I mean, really. Do I have to?”
I was at a 70th birthday party last week, talking to the owner of a hair salon who was telling me, “I know I have to do something with Facebook, I know I should, I just don’t have the time.”
I hear that.Read More
Could late night music bring in more foot traffic?
An old refrain goes – “Nothing good happens after midnight.” That was what “respectable” communities and “neighborhood” guardians used to think about night-time business, but their vision was perhaps clouded by a dystopian view where only muggers and streetwalkers lurked out in the city corners at the late hours.
However, like it or not, times have changed. The attitude among a lot of people living in cities can be summed up by the tag line for Guinness Beer – “good things come to those who wait.”Read More
Pay-what-you-want restaurants have seen a surge, but the risks are real and the success rate not very high
Innovation is the key to surviving today’s economy. There are still principles which are timeless that will survive and which should always be held to, but finding that “something new” that will grab customers’ attention and draw them in is a never ending quest for companies trying to set themselves apart.
Although it’s not a brand-new idea, with the rise of social entrepreneurism and global “do good” movements, pay-what-you-want dining is seeing a surge in recent years.Read More
Just in case you’ve been working from under a rock lately, Vine is out, and Instagram’s new video feature is in. In fact, 24 hours after they launched the new video feature, there were five million new videos uploaded. It took Vine users a hot second to go from #vine4life status to #instagramforever.
No doubt, Vine’s 6-second videos caused people to be really, really creative with their limited screentime. But, it appears to have just been training for Instagram’s expanded 15-seconds of glory.Read More
While some restaurants have been prepping for the next big spending generation—which we’ve all been told are the millennials—others have started buckling down and catering to the 55-64 year-old crowd. Why? Because according to NBC, they “visited restaurants on average 220 times last year, the highest of any age bracket.”
The reason, they say, is because this age bracket is newly retired and unlikely to still have kids in the house, so they’re currently the ones going out and enjoying meals outside of the house.Read More
Some chefs pay attention to latest trends, some are blissfully unaware of them, and some chefs create the trends.
The current trend in casual dining is what they’re calling “fast fine” dining, not to be confused with “fast casual,” which refers to places like Chipotle or Five Guys who offer fast food with better ingredients and less of a conveyor belt atmosphere.
Although the economy brought down spending at higher end restaurants over the last several years, the love for creative food has been growing at a rapid pace, enabling Fast Casual and Fast Fine restaurants to thrive.Read More