It’s important to reach customers with business information and special deals this holiday season. Doing this helps stay top of mind and competitive in a time when shopping is peaking.
What better way to reach customers than on their mobile phones? According to eMarketer, text messaging is growing in popularity this year, as 33% of business owners plan to use text messaging to stay in touch with customers. This is up from 23% last year.
How do you stay in close contact with your customers?Read More
This is the month that the holiday shopping begins; rejoice and prepare for an influx of shoppers!
In regards to shoppers, Google reports, “Half will research before Thanksgiving weekend and 60% will purchase that weekend.” That means that right now is the time to tell customers what you’re planning so they can add you to their agenda.Read More
In today’s economy it’s important to have insight on how much your business is worth based on its size. Knowing this gives you the ability to plan for the future and make inventory changes based on tangible numbers.
Have you ever considered the value of your store by square foot? If not, let’s start by taking a look at how you can determine your store’s overall value and then we can look at value by specific sections of your store.
The value of businesses by square foot
The idea of determining the value of each square foot of your business came after reading an old article on the value of Apple stores.Read More
According to Google Databoard, self help is quite popular with smartphone users, as 33 percent will use their smartphone to find information about a product rather than simply asking a store employee.
What does this mean for you? You’re losing customers that you’re not talking to. In the age of abundant showrooming, your customers may come in to see a product in person and then walk out to buy the item cheaper online.Read More
Some people have a sweet tooth all the time and others have a sporadic taste for decadent desserts. Whichever best describes your guests, offering irresistible desserts all the time, with some seasonal options, is a way to get guests staying longer and enjoying themselves a little bit more.
Of course, dessert comes in a variety of options. There are cakes, pies, cookies, ice creams, gelatins and puddings. Fruit is also included in dessert frequently. People have been indulging their desire for sweets since ancient civilizations enjoyed dried fruits, honey or nuts.Read More
According to an article on Fast Casual, a recent Visa survey shows that, on average, Americans go out for lunch twice a week, spending about $10 each time. This accounts for nearly $936 each year.
As the article states, “Men outspend women at the lunch counter by 44 percent, and are also more likely to dine out for lunch. Women spend an average of just under $15 per week, while men spend about $21.”
Lunch is an opportunity for cafes, coffee shops and restaurants to strike up some more business.Read More
It’s fall and the pumpkin patches are calling. The round, orange members of the squash family are native to North America and typically associated with Halloween jack o’lanterns, but many restaurants and coffee shops use pumpkin in special ways, offering new menu options with the flavorful delight in mind.
If you live in New England and you’ve turned the television on lately, you’ve probably seen the Dunkin Donuts commercial promoting their pumpkin coffee, lattes and donuts.
This time of year, pumpkin flavored creations are all the rage and with good reason; the pumpkin is a seasonal item so there’s only so much time to share it with guests before the harvest is done for another year.Read More
Chefs clearly dictate the direction of their menus and have the ability to pull inspiration from what’s growing locally at that time or any clear cultural expectations.
The popular culinary themes listed in the National Restaurant Association’s What’s Hot 2013 Chef Survey takes the opinions of 1,800 chefs into consideration.Read More
Frying, baking, searing, grilling … every chef knows how to cook meats and veggies in the most common of ways. But if you’re a curious chef, you’ve probably also experimented with other methods of preparation and cooking.
Today we’re going to discuss some of the food preparation trends being reported by chefs in the National Restaurant Association’s What’s Hot 2013 Chef Survey.Read More
The number of “locavores” – people who prefer to eat locally grown food – is higher than some restaurant owners realize. In fact, some people don’t even know they are locavores.
According to the 2013 Restaurant Industry Forecast, “71 percent of adults said they are more likely to visit a restaurant that offers locally-produced food items.”Read More