How many times have you encountered a free sample station while strolling through the grocery store? This has likely happened to you dozens of time each year and if you’re like me, you stopped for the sample.
Whether you’re a restaurant owner or a specialty food store owner, you have opportunities to give away samples. You might stop people in the street outside your shop, or at the counter.
The question is, does giving away free samples increase sales? You may already know the answer yourself if you’ve done it, so I encourage you to leave a comment with your personal experience!Read More
The holiday season has gotten brighter for small business owners, even as you consistently take on large megastores. In my personal social media feeds, the support amongst friends for Small Business Saturday is abundant. Some are boycotting stores open on Thanksgiving, others are shunning Black Friday in favor of Small Business Saturday.
Although those on a shoestring budget will still shop at their local Wal-Mart because it’s most familiar to them, you have an opportunity starting now, and until next November, to convince them to shop with you instead.Read More
Small Business Saturday has been getting some great coverage from all over and we’re still more than a week away, so there’s even more time to spread the good word of local business support. So far we’ve discussed how Small Business Saturday has grown over the years, the tools you can use to promote it this year, why you should get involved and how one Swipely merchant increased sales by 400% their first year participating.
In our Small Business Saturday news roundup, discover what some establishments are planning for November 30.Read More
Video is fun, personal, and it creates a connection between you and your customers which inspires loyalty. But video storytelling is an artform that not all small business owners have learned how to embrace, just yet.
The best part is that simple video production can be free. It won’t be effortless, but if you have a smartphone with a good video camera, it can be inexpensive. Brands have been using Instagram’s 15 seconds of video to post store tours, employee interviews and other marketing videos.Read More
Many elements play part in business success. In the past we’ve discussed how color is an important aesthetic quality to your store, spa or restaurant. Today we’ll discuss another sense that makes an impact on customer perception: SMELL. And it can be more powerful than you may think.
Your sense of smell has the ability to create comfort and can connect customers to certain emotions. Before we get into how this relates to your business, let’s take a quick look at how smell works.Read More
Before you know it Halloween will be over and advertisements for the holiday shopping season will begin. Black Friday deals will be all over the television; It can be daunting for small businesses trying to compete with major corporations that have a budget to buy TV placements.
Some help is given with the presence of Small Business Saturday and Cyber Monday, but you still need to take a few extra steps in having a successful shopping season.
Below we’ve outlined some of the considerations to make while preparing for the 2013 holiday shopping season.Read More
We’re in an extremely mobile world now, and this can spell business advantage for those who recognize it.
Consider this: As of winter 2013, more people have cell phone access than toilet access in the world. According to Time News, “Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Only 4.5 billion have access to working toilets.”
So it’s clear that there’s opportunity in mobile devices.Read More
As many of my favorite food trucks begin to go brick-and-mortar, I thought it would be a good time to talk about business expansion. Business expansion is a consideration for owners who have experienced tremendous growth, but it comes with many difficult decisions. Replicating the already existing restaurant or bar is one option, while others go with the “similar, but not the same” concept.
For example, some food truck operators open up brick-and-mortar restaurants because they’ve had great success with their mobile offerings.Read More
In the early part of this millennium, when a customer came into your restaurant or boutique you had the chance to interact with them; inform them about your store, what’s on special and attempt to build a bond.
Sometimes you’d have success with that interaction and you’d initiate a relationship. Other times, a person would leave your store and never return. In fact, that will happen often, even if the person was treated well.
Now that your customers are not just in person, but also follow you online through social media too, you have the ability to connect with them digitally.Read More
There are reasons local customers become regulars at restaurants, and it’s not solely based on the menu, or how pretty your storefront looks. A recognizable sense of appreciation for consistent patronage also does the trick, and there are ways to harvest that type of environment.
If you want to be the local spot that’s frequented by regulars, consider some of the ideas below. These come from direct experiences that have led to ongoing relationships between restaurateur and restaurant-goer.Read More