It’s almost 2014! Time to make those resolutions for your business, but where to start? With our 2014 Restaurant Resolutions e-guide of course. We’re putting together this downloadable guide filled with tips from industry insiders on how to accelerate growth in the coming year, and we need your input.
Share your restaurant resolutions and get published!
Take our brief survey -in 5 minutes or less- and tell us about the successes and challenges you faced in 2013, and where you’re looking to focus your efforts in the coming year.Read More
Burnt out? Need a good book to read? There are a ton of great books out there that you might not even know about, and they also happen to be marketing books. Good ones, though; The kind you won’t think of as work when you just finished working.
For example, I just finished reading Gary Vaynerchuk’s Jab, Jab, Jab Right Hook which is quickly climbing the book charts. It’s easy to digest, but is packed with helpful examples of businesses using social media in good ways and bad ways.Read More
The holiday season revolves around religious holidays like Christmas and Hanukkah, but don’t be fooled; there are plenty of special days to celebrate during December. And since this time of year comes with holiday cheer, there’s already excitement all around us.
It’s your time to harness this excitement and provide additional reasons for guests to stop into your establishment this month.
Let’s take a look at the special days in December so you can decide which match your business the best and you can start preparing some extra cheer of your own.Read More
In the month since their Cupcake Wars episode premiered, where they created scary vegan cupcakes for guest judge Rob Zombie, they’ve opened a storefront. Now, when big name bands come rolling through town, they call Hardcore Sweet. In fact, members of Sick of it All and Fear Factory have already created their own custom flavors.Read More
Happy Thanksgiving! We hope you’ve enjoyed some delicious eats today and are enjoying a lazy afternoon with family and friends. But we’ve got one more thing for you to chew on: Small Business Saturday ideas.
Even if you’ve been so busy with pre-Thanksgiving preparations (and sales) that you didn’t have time to plan ahead, run an extended marketing campaign, prep your staff, or connect with fellow local businesses to promote, that doesn’t mean you can’t capitalize on Small Business Saturday.Read More
Nobody sells your business better than the excitement and passion of your employees, so if you want Small Business Saturday 2013 to be a hit, get them in the spirit!
Show employees how important Small Business Saturday is and explain that there’s an entire community of guests and business owners who are participating. There is a real desire to support small local businesses and you’re all part of it.
In case your staff isn’t vocal about their support of Small Business Saturday 2013 and you’d like to bake excitement into the team, here are a few tips to get them on board while encouraging involvement with your guests.Read More
In 2010 the future of Small Business Saturday was unclear. In its inaugural year it generated significant social buzz, and certainly captured the attention of the media. What was less certain was whether small businesses and consumers would get on board again to make it the annual event American Express was hoping for.
Butter Lane, a cupcakery – and Swipely merchant – with two locations in NYC, emerged as an early champion of Small Business Saturday success. In the first year they reached an impressive 400% increase in sales and the day surpassed Valentine’s as their top sales performer.Read More
It’s the season for small business success and it all centers around Small Business Saturday on November 30.
If you need some additional convincing as to why you should participate, we have five Small Business Saturday ideas and some statistics that will likely do the trick.Read More
Nobody gets much for free these days, but the weekend of Small Business Saturday (November 30) is a major exception.
You know Black Friday, famous for price-chopping and early bird specials. Heck, there are now Thursday sales that the news outlets say are ruining Thanksgiving. Some choose to tie a bow on it and call it “a new tradition.” Black Friday is also known as Plaid Friday in some circles, which focuses on supporting locally owned businesses. The Harvard Square Business Association is making a big push for Plaid Friday this year because 78% of their businesses are locally-owned and independent.Read More
The holiday season is arguably the most important time of year for retailers in the US. Black Friday and Cyber Monday have become holidays in their own right, grabbing nearly as many headlines as Thanksgiving itself. But, in the last four years Black Friday and Cyber Monday have gotten a run for their money from Small Business Saturday, a campaign aimed at supporting independently owned local businesses.
As might be expected, we’re fans of things that are small but pack a punch, and super fans of anything that gives small businesses a boost.Read More