Unique 4th of July Promotions to Celebrate with Your Customers
On America’s birthday, we like to celebrate. No 4th of July celebration is complete without fireworks and a blanket to watch them from. As proud Americans, consumers also like to show their pride by dressing up and preferring anything that has American flag colors.
Any business can become a part of this local (and national) celebration by coming up with creative ways to capture the spirit of Independence Day.
Don’t simply offer a table and reservations, think about hosting a party too. Last year, Sky Terrace, a lounge in the Hudson Hotel in New York City, held a “Red, White & Blue” dance party on their rooftop with a live DJ. Sell tickets in advance with themed attire required to get in the door. Don’t forget to take lots of photos to promote the party next year!
Start a viral-worthy contest:
Independence Day isn’t just for fireworks, it’s also notorious for BBQs and good food. That’s why bold restaurants hold yearly food eating contests. You might be familiar with Nathan’s Hotdogs in Coney Island, whose televised hotdog-eating contest attracts about 40,000 contestants and contest-watchers every year. Joey Chestnut of San Jose, California will compete again this year to beat his world record of 68 Nathan’s Famous Hot Dogs and Buns in 10 minutes.
For some businesses, this might mean selling cold drinks to firework- or parade-watchers. Other businesses, like salons and spas, can offer themed specials like “firework facials” to moisturize over-sunned skin, or post photos of flag-themed nails. Holiday urgency and exclusivity on these services will bring customers in to celebrate with you.
If your restaurant offers any type of fireworks-watching view, capitalize on your prime location by upping the ante on your celebration. Dante in Boston, Massachusetts has an annual 4th of July Italian American BBQ with all reservations guaranteeing a seat on the patio.
Pets often join in on outdoor 4th of July celebrations, so why not include them in your marketing? Some businesses welcome pets with water bowls and treats on Independence Day. Meanwhile, the pet-centric business Tuleh Pet Boutique in Palo Alto, California writes a 4th of July blog post to help pet owners celebrate with safety in mind.
Not everybody is up for crowds and loud bangs, so consider an anti-fireworks party. Bowling alleys, restaurants and clubs can host indoor beach parties for anyone who wants to avoid New York City or the Esplanade in Boston on Independence Day.
Retail businesses should take the time to move American colors to the front of the store. Any toy, dress or pair of shoes resembling the american flag should call out to people walking by. Some other ideas include bookstores creating an American history display, clothiers creating red, white and blue racks, and homegoods outlets bringing their Americana merchandise to the endcaps.
Serve up American classics:
When it comes to the 4th of July, cocktails work best when it looks like Betsy Ross herself designed them. Or, in the case of The Standard in Hollywood, Abraham Lincoln.
Some pubs join in on local pub crawls, while others advertise special cocktails only served on that one day of the year. Try greeting anyone in flag attire with a free drink, and then throw dogs and burgers on the grill so that anyone passing by can follow their noses.
Don’t stop there, though! For more ideas, read 12 Unique 4th of July Promotions for 12 Different Types of Businesses.