What likes are to Facebook, retweets (RTs) are to Twitter – a strong validation that the content you are putting out there is having an impact on someone, somewhere. A reply to a tweet is good, but a retweet is what makes the medium viral.
A study by Internet marketing firm Sysomos throws up some interesting data about retweets. Only 29% of the 400 million daily tweets get a reply or a retweet. Of this 29% only 19.3% are retweets, a paltry 24 million.Read More