Wouldn’t you like to know how much your most loyal customers have spent in the last month, six months or year? This key performance indicator (KPI) is commonly on the dashboards of business owners invested in the loyalty of their customers. Repeat purchases give you a better look into how well your loyalty efforts are succeeding (or how badly they’re failing).
According to Execution-MiH, the higher your repeat purchase value, the better you’re doing to keep customers loyal:
- Higher repeat purchase value means a well-retained, satisfied customer.