In her book 6 Steps to Free Publicity, Marcia Yudkin tells a story of the grand opening for a local hardware store in Grand Junction, Texas, population 2,500. The owner calls all of the newspapers in Texas, sends a press release to ABC, NBC and CBS affiliate stations from El Paso to Texarkana, and National Public Radio Austin.
Nobody seems to care, and they don’t get a single bite on their news story. Why? Because the news doesn’t match the need.Read More