The wedding market is ridiculously lucrative right now. It’s also changing dramatically in terms of vendors because brides, grooms, and guests are turning to Etsy and Pinterest for unique wedding ideas. At an “average” wedding cost of about $25,000, that’s a lot of money to throw around and a lot of places to spend it. If you’re a florist, jeweler, dressmaker or tuxedo shop, you already know this.
If you’re not, you might be surprised at where your wedding marketing opportunities exist and how you can boost customer loyalty in a market you hadn’t even considered before.Read More